The least sexy, and most abused, way local businesses are communicating with us is through email. Long story short, 85% of all email in our inbox from local merchants, well, pardon us… blows. It’s the Yogi Berra axiom, “Nobody goes there anymore, it’s too crowded”. Well, we couldn’t sit by and let designers, customers and merchants suffer. Here’s a quick peek at the features, along with more information:
Create & send campaigns
You, your agency or your in-house designers can import your custom HTML and CSS with a single click and use our integrated testing tools to make sure they look great in all email programs. Finally, you can send your own campaigns based on your designs, not a cookie-cutter template! But for those that don’t want to touch code, simply click on the parts of the email you’d like to update and start typing. As you type, we’ll show you a preview of exactly how the email looks. Move blocks of content, too!
Manage lists & subscribers
We take all the pain out of list management by handling the messy stuff like bounces and unsubscribes automatically. Whether you’ve got a small list, or need to get your hands dirty with segmenting and personalization, we’ve got you covered. Keep on the right side of spam laws without having to think about it. You can easily extend your lists to capture anything and everything about your subscribers; whether it’s address, phone number or fave lipstick. Not only that, but you can easily personalize your emails with any of the custom data you’ve captured.
Get Reports
Great looking reports that let you measure the effectiveness of every campaign you send. Go beyond opens and link clicks, and measure your campaign-related sales, conversions and ROI with our Google Analytics integration. We even show you what email clients your subscribers are using.
Want to learn more?
Head on over to http://mailing.maple.st to see all of the features in detail, get pricing and some tips and tricks on how Maple Street Mail is already being used!
Better yet, try it out yourself at http://email.maple.st
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